[AKEI NEWSLETTER 6호]From K-content to K-food to K-beauty...For the month of November
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From K-content to K-food to K-beauty...For
the month of November
The Ministry of Culture, Sports and Tourism
and the Korea Creative Content Agency held the 2021 On: Hallyu Festival, a
comprehensive Korean Wave event, until the end of this month. The move is aimed
at comforting Korean Wave fans at home and abroad who are tired of COVID-19 and
supporting the overseas expansion of K-content and related industries. This
year's "On: Hallyu Festival" was integrated with the 2021 K- Expo.
An offline exhibition began on November
8-11 at COEX Grand Ballroom in Gangnam, Seoul. 66 domestic content companies
participated in video export consultations with overseas buyer companies, and
Diorgin, a Korean content company, signed a contract with an Indonesian company
to create a professional webtoon academy in Indonesia.
It sells character products in China
through live commerce, and K-pop group Highlight introduces domestic products
on the web entertainment show "All Sold Out." It boosted the demand and
consumption of related products such as K-food and K-beauty.
从K-Contents到K-Food，K-Beauty...11月为期一个月的韩流庆典
文化体育观光部和韩国内容振兴院到本月末为止，举行了综合韩流活动"2021 on:韩流庆典(ON:Hallyu Festival)"。 这是为了安慰因新型冠状病毒而疲惫不堪的国内外韩流粉丝，支持K-内容和相关产业进军海外。 今年的"ON:韩流庆典"与"2021K-博览会"合并举办。
11月8日至11日，首尔江南coex的大宴会厅开始了线下展示。 国内66家文化信息企业参与其中，与海外买家公司进行了视频出口洽谈会，国内文化信息企业迪奥利金还与印度尼西亚企业签订了携手在印度尼西亚当地建立专门网络漫画学院的合同。
通过现场商务向中国当地销售角色产品，K-POP组合Highlight将在网络综艺《全销商社》中介绍国内产品。 刺激了K-Food和K-Beauty等相关商品的需求和消费。