News Letter

Received various beauty awards for new cosmetics brands from small and medium-sized enterprises.

On the 29th, CJ Olive Young opened the 2021 Olive Young Awards & Festa Hall on its official online mall and mobile app and unveiled its award-winning products. According to the industry, the Olive Young Awards is a reliable indicator of changes in beauty trends and a smart shopping guide for customers.

 

This year's Olive Young Awards consists of the Awards Hall and the Festa Hall, of which a total of 28 categories and 134 award-winning products are listed to check the current status of the health and beauty market.

 

Olive Young explained that about 70% of the award-winning products were found to be brand products for small and medium-sized Korean companies. Dr. G, Aviv, Round Lab, Aromatica, and Witch Factory are representative. The popular product line of small and medium-sized brands, which won the first place in the overall award, was once again selected as the best new product in the second half, proving its popularity.

 

In addition, Make Hill's foundation and eye shadow were listed at the K-Beauty Awards of One Day One Magazine, where beauty editors and makeup artists select high-quality products after screening.

 

Experts cited the performance of small and medium-sized emerging beauty brands as having minimal effect on leading marketing by large companies. While large companies reign as trend setters, consumers' actual tastes and gaps have widened, while products with rapid changes and trends in small and medium-sized brands have soon become bestsellers.

 

An industry official said, "The prolonged COVID-19 also has the effect of focusing more on strategies to quickly expand the lineup based on hit products recognized in the market rather than launching new lines recently."