[AKEI NEWSLETTER 36호] K-beauty industry, in one place. China and Asia leap forward.
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K-beauty industry, in one place. China and Asia leap forward.
Various new products released by domestic cosmetics and beauty companies, ranging from skincare, hair, and nail products to health functional foods and medical beauty devices, were displayed.
More than 250 domestic companies participated in the global beauty trade exhibition Intercham Korea, which has been held at COEX in Seoul for three days, and companies whose global marketing activities have been greatly dampened by the Corona Pandemic met with overseas buyers to sign export contracts.
Intercham Korea, which has recorded 37,000 offline visitors by 2019, has grown into an "exhibition directly visited by overseas buyers," but is holding a hybrid beauty exhibition that combines online and offline after post-COVID-19.
As it shows a new aspect with customized exhibitions in the era of "New Normal," Intercham Korea aims to serve as a cornerstone to strengthen K-beauty's global influence in the aftermath of COVID-19.