[AKEI NEWSLETTER 36호] Incheon's K-beauty global competitiveness.
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Incheon's K-beauty global competitiveness.
Hosted by the Incheon Tourism Organization and the Expo Co., Ltd. and sponsored by the Incheon Metropolitan Government, the 2021 Korea Beauty & Cosmetics Show was held at Songdo Convensia from December 9th to 11th.
More than 90 140 booths of beauty companies, including Eoul, Lulu Lab, and Celliton, participated in the K-beauticon, which marks its sixth anniversary this year, introducing various beauty products and technologies such as cosmetics, makeup, and skin and body care.
Specialized business counseling sessions such as one-on-one online export counseling sessions for overseas buyers, MD counseling sessions for large retailers, and investment counseling sessions for financial institutions, as well as specialized seminars and policy briefings.
It was held with various events in line with untact trends, such as a live sales exhibition with Naver, the largest live commerce platform in Korea, and a influencer sales competition for the first time in Korea.
Jung Jae-kyun, head of the exhibition business team at the Incheon Tourism Organization, said, "Through this exhibition, we will actively support domestic beauty companies to develop markets and strengthen their capabilities to contribute to securing global competitiveness of K-beauty."