CEM 교육이란?
CEM-Certified in Exhibition Management
- CEM 이란?
- - 전시산업 종사자 육성을 위한 재교육 차원 프로그램 (Adult Learning)의 일환으로, IAEE(International Association of Exhibition and Events) 가 1975년에 창설한 전시전문 자격
- - 2012년 12월 말 현재 국내 취득자 총 100명
- CEM 취득 방법
- - 신청자격 : 전시컨벤션 산업 경력 3년 이상
- - 취득요건 : 3년 이내 9개 과목 이수
- - 유지요건 : 첨부파일 참조
- 교육개요
- - 교육회수 및 기간 : 연2회(상·하반기 각 1회, 3일 교육)
- - 교육인원 : 상·하반기 각 17명
- - 교육과목 : 상·하반기 각 3과목
- - 교육비용 : 180,000원(부가세 없음)
- - 특이사항
- · 미국 등 전문 CEM 강사가 영어로 강의 진행
- · 9개 과목 이수에 최소 1년 반 소요
이수과목
| 구분 | 과목명 | 과목내용 |
|---|---|---|
| 1 | Event Operations 전시회 운영기법 |
Your exhibition is only a few days away. As a manager, you have spent the past months planning and organizing your exhibition. Planning and organizing are management functions conducted during the preparation stages of an exhibition. Once you move your operation on site and bring your exhibition to life, so to speak, your management functions switch to dicecting and controlling. |
| 2 | Event Maketing (구_Attendance Promotion) 전시회 마케팅 |
Event marketing includes attendee promotion and exhibit, sponsorship and adverting sales, and how various marketing approaches are integrated to create an overall event strategy that draws on each component to create a successful event or exhibition. The exhibition manager faces the constant challenge of selecting the best methods and strategies to market their events and to effectively convey the marketing message to their target market. |
| 3 | Floor Plan Development (구_Floor Plans & Layouts) 전시 공간 경영 |
Selling is tough, and in order to succeed, you need to constantly and proactively seek prospects that have a need for your event. Most exhibition industry veterans will say that the key to selling exhibit space is built on establishing relationships. In addition to selling exhibit space and other marketing opportunities at your event, it is up to you as sales professional to attend industry and competitive events, read trade publications, and constantly look for ways to network and nurture all types or relationships that will benefit your event. |
| 4 | Conference and Meeting Management Principles (구_Basics Conference & Meeting Management) 컨퍼런스 회의 운영기법 |
Exhibitions not only support industry and market segments, they fuel local economies and overall business travel is a multimillion dollar industry in its own right. To remain competitive and virable in the exhibition industry, organizations that plan, manage, or own exhibitions and events must continually define and review their strategies, measure where their event falls with in a particular market segment, position the event or organization to meet or beat the competition, and develop plans to assure business continuity and success. |
| 5 | Selecting Service Contractors(신규) (구_Developing an Exhibitor Prospectus 폐지) 컨퍼런스 회의 운영기법 |
Effective event management addresses the identification and management of potential risks to the safety of attendees and exhibitors. Risk assessment and management, identify and managing. security needs, and the management of crises and emergencies are considered throughout the advance planning process and on-site management of exhibitions and events. |
| 6 | Facilities and Site Selection(신규) (구_Project Management 폐지) 전시장 선정방법 |
Meetings and meeting management in a myriad ro formats such as educational programming, business and committee meetings, receptions, special events, room block, and sleeping room management are all an integral part of most exhibitions / events. Exhibition managers must process a working knowledge of the activities and functions related to meetings and master the skills to address this different set of logistics than those related to the management of the exhibition. |
| 7 | Exhibition & Event Sales Fundamentals |
With every new or established exhibition three are basic steps taken during the initial planning and development stages that lay the groundwork for the entire event. One of the first critical steps is the development of a strategic and accurate floor plan. The floor plan is working design document that becomes the exhibitions marketplace and is a selling tool to attract the targeted exhibitor-base to a show. |
| 8 | Security, Risk and Crisis Management |
The importance of strategic planning to ensure ad successful exhibition can ever be stressed enough. High on the list of early planning strategies is the selection of the perfect site that meets or exceeds the needs of the proposed exhibition. Choosing an appropriate facility is not a matter of just looking for a "large, empty box." Choosing the perfect building in the wrong location can do irreparable damage and vice versa. Making the right decision in site selection requires gathering and analyzing a large amount of input from all stakeholders. |
| 9 | Strategic Planning and Management |
An exhibition can only be produced by a mutual effort of multiple entities, many or which exist outside the sponsoring organization. A substantial propotion of the exhibition or event organizer's job is to shop the industry for services and products needed and to contract for their services. |
| 10 | Consumer Show Management (소비재 전시회 운영기법) |
Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private tradeshow or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show. |
| 11 | Finance Budgeting & Contract (예산 관리 및 계약) |
Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. |
| 12 | Housing & Registration Management (숙박 및 등록 관리기법) |
Additional services provided to attendees and exhibitors by the exhibition and event organizer require an understanding of the needs of the guests as well as a working knowledge of hotel operations. Two of the service elements intrinsic to most events today are arranging for accommodations of guests and identifying which guests will be allowed access to which portion of the event. |
신청방법
- 신청서류 이메일 제출(상세사항은 추후 홈페이지 공지사항 참조)
문의처
- 교육협력팀 이예린 사원(02-574-2038, yerinlee@akei.or.kr)
