[AKEI NEWSLETTER 26호]2021 Busan International Fisheries Expo seeks sustainable direc…
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2021 Busan International Fisheries Expo seeks sustainable direction for fisheries
The Busan International Fisheries EXPO (BISFE 2021) jointly
organized by the National Federation of Fisheries Cooperatives with BEXCO and
the Korea Fisheries Trade Association, announced the excellence of Korean
fisheries food to the world.
The Busan International Fisheries Expo will be
held for three days from the 3rd to the 5th, with 343 companies from 16
countries participating. Suhyup introduced the role of Suhyup for the
globalization of domestic fisheries products and its export products through
the general public relations center.
Raw seafood such as mackerel, squid, hairtail,
eel, and oysters, and processed products such as "suhyup green tea product
mackerel" with reduced fishy smell using green tea extract, and
"suhyup oak yellow corvina" using bay salt were displayed.
In addition, the company introduced its own
products such as Hairwa Mask Pack, which contains sea cucumber and pure gold,
and sweet and sour products made of Korean boneless monkfish and giant squid
with four flavors of "Cookhada premium fish cake (cheese, crab meat, chewy
skewers, and square)."
Inside the booth, Suhyup's recent public
service advertisement campaign "Thorny Campaign" and promotional
videos of marine products were sent to form a consensus with overseas buyers
and local visitors, while promoting the excellence and value of our marine
products.
Meanwhile, Suhyup held a 1:1 online trade
consultation meeting for overseas buyers at the consultation hall in the
exhibition hall to take the lead in securing a Korean fisheries food market.