Exhibition Library
Definition of Exhibition
- Exhibition is one of marketing activities, purposed on trade of product and promotion between buyers and exhibitors during certain period at certain places.
- It is occurred by visible or invisible products like technology, service, and product, etc.
Classfication of Exhibition
- Categorized by scale
category | Trade Fair | Integrated Exhibition | World EXPO |
---|---|---|---|
Item | Certain Industry sector or specific item | Industry, Science, Technology, Culture, Art and so on | Industry, Science, Technology, Culture, Art and so on |
Period | 3-5days | Within six months | Within six months |
Exhibior | Product manufacturers, Distributers | Country as a unit | Country as a unit |
Visitor | Buyers | Public | Public |
Character | B2B exhibitions, purposed on commercial trade | Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition | Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition |
Example | Korea machinery Fair, Nano Korea | Daejeon EXPO | Daejeon EXPO |
- Categorized by market
category | Trade Show | Public Show(Consumer Show) | Combined Show(Mixed Show) |
---|---|---|---|
Industrial Category | Industrial B2B | B2C Industry | Mix of B2B and B2C |
Exhibitors | Retailers and Manufactures who desire direct contact with end-users | Retailers and Manufacturers who desire direct contact with end-users | Manufacturers and Distributors |
Participants | General Public | General Public | Buyers and General Public |
Participation Restriction | No restriction | No restriction | Differ according to participants-buyers or general public |
- ※ Source : CEIR(Center for Exhibition Industry Research)